Around 72% of businesses believe they use the best digital marketing strategy to boost their exposure and get more sales. If your business is not leveraging the perks of digital marketing, then it won’t go far as we live in the digital age; without an online presence, you won’t have a successful business.
The secret to successfully running an online marketing campaign is all about investing in the right marketing channel. It will help if you keep up with the latest trends and innovations in the online market. Many business owners and digital marketers think digital marketing is only successful when we invest in the right digital marketing channel.
In this blog, learn about the best digital marketing channels that are also used by every digital marketing agency London.
1. Social Media Marketing
Today, millions of people around the world use social media for a number of purposes. The extensive use of social media enables digital marketers with the option to leverage it for their online business.
Social media marketing is considered one of the best marketing channels for every type of business. Every social media platform has a diverse user base, which makes it quite easy for marketers to target potential consumers. However, creating a successful social media marketing campaign is not an easy task.
There are many social media platforms, and you cannot use the same strategy for every platform.
Facebook is a giant among social media platforms, with over 2 billion users. Facebook is benefitting every startup and enterprise with its diverse user base. You can create your brand’s Facebook page and group, and invite potential customers to it. Posting relevant content on Facebook pages and groups is a great way to deliver a brand’s message to potential customers.
Instagram: Next to Facebook is Instagram, which provides the second-best ROI. You can post your brand’s visual content, like images and videos of your products. It also allows the feature of IGTV through which you can go with a video marketing strategy. The visualized content looks attractive and is the best way to deliver business messages easily.
Twitter: Twitter has around 166 million active users that include tech giants, business professionals, influencers, politicians, etc. Twitter also generates significant ROI, and a number of marketers use the hashtag feature to promote their businesses.
LinkedIn: with LinkedIn, you can easily market your product and services to a diverse user base and connect easily with business professionals and industry experts.
2. Content Marketing
You may have come across the phrase ‘Content is King’ at some point in your life, and it is true.
Content Marketing is an exercise to create and publish branded content on your website that is relevant and useful for your targeted audience. It is one of the best ways to inform your potential audience about your business.
You can provide them with guides and how-tos in order to grab their attention towards your business. Create content that will attract online traffic from Google or other search engine and social media platforms.
You can also promote your business through podcasts and blogging. One of the best things working quite well for business owners is video marketing, as people like watching attractive and informative brand videos more than reading articles and blogs.
3. Email Marketing
Every professional marketer marks email marketing as the best channel to interact directly with the targeted audience.
Almost every email marketer uses a personalization campaign strategy to send specific emails to customers. It is important because it is not considered good practice to send emails to several people who are not interested in your brand, and your business emails will land in their spam folder.
Email personalization is a proven tactic that improves business performance and makes email marketing one of the best digital marketing channels for businesses.
4. SEO
The search engine drives your website’s online traffic through paid clicks or organic traffic.
In simpler words, organic traffic means you get online traffic without paying for the clicks themselves. The search engine algorithm is the one that decides the relevancy and ranking of your website.
The nature of SEO is always changing, and it requires high-end tactics and in-depth research of keywords. Eyeing your competitors is another important thing to consider as everyone wants to attract potential customers to their business websites.
If done rightly, SEO can give you outstanding results as millions of users uses search engines for their queries.
Conclusion
Digital marketing is advancing rapidly and providing innovative solutions to users worldwide. The channels mentioned above are some of the most productive marketing channels benefitting businesses quite well. Proper use of these digital marketing channels can give you potential leads for your business by making your online presence remarkable.